Rimmel London

Rimmel London Makeup Tutorials

We loved working with Coty to produce some on-trend, online makeup tutorials and beauty vlogs for beauty brand, Rimmel London. We handled the whole process from casting prominent influencers, makeup artists and models, to producing shareable content which promoted Rimmel London products. And this was all captured in our very own studio at our London HQ.

One of the main challenges of this brief was sourcing the influencers as we needed to not only ensure the selected Vloggers had the right, engaged audience but that they were on brand and within budget.

Our aim was to create simple yet beautiful videos in the short time-frame allocated and in a style that could be easily replicated for the client and we feel this goal was achieved. These videos have, so far, earned more than 750,000 views across all platforms.