Hugo Boss - The Scent

Hugo Boss - The Scent: Featuring Theo James

Darren Aronofsky is a unique director and, for his direction of Hugo Boss the Scent TV commercial with Theo James, we wanted to show the exciting world, behind the camera.

Shot across two days in New York, we filmed intimate behind the scenes footage of the director at work to showcase the inspiration and expertise required to create such beautiful pieces.

In addition we captured several PR interviews with the lead talent, Theo James, which were pushed out alongside the main campaign across digital channels. It was a pleasure to work on this project alongside our clients P&G, Grey London and Ketchum PR.