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Cristiano Ronaldo - Private Edition Fragrance
We were briefed, by our client M&C Saatchi, to create four individual campaign videos and one overall montage film with footballing ace Cristiano Ronaldo as part of the digital launch for his latest fragrance, Private Edition.
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The creative concept was to capture the process of creating the scent; from choosing the fragrance notes to designing the bottle and, of course, a PR shoot with the man himself. Each step was then edited into a short online film to be shared across social channels.
Shot in Madrid we had just a few hours to capture the content. Working with a small and agile crew we poured all our story-telling expertise into the shoot to get the most out of the talent in the short amount of time we had. As a result the films have enjoyed huge success with over 3.5million views on Facebook and more than 12million views on Instagram.