TOD's Spring / Summer Campaign
When we were approached by TOD’s to create their online Spring / Summer 2018 campaign for their iconic Gommino shoe, we leapt at the challenge. Playful, colourful and the Pride of Italy, our wide-reaching campaign featured print work, digital / social media and instore assets.
Featuring an array of shoes from the extensive and customisable Gommino range, the work captures the uniqueness as well as the versatility of each pair. #LeaveYourMark represents the brand's trademark rubber sole - each one covered in 133 rubber 'pebbles'.
The work was a true example of client-agency collaboration under pressure with dozens of individual deliverables being created in various markets and across numerous platforms for both ATL and BTL as well for the brand's own channels. So far, the feedback has been extremely positive!