Lacoste Eau de Lacoste
Inspired by the iconic Lacoste pleated skirt, we created teasers for the new Eau de Lacoste Fragrances, Sparkling, Elegant and Natural. These teaser videos had to capture each perfume's individuality in just 15 seconds.
Shooting in our second home of LA we had just one day to capture the footage. Working in hot and harsh conditions on a rooftop carpark, in the blazing sunshine, our team worked tirelessly to ensure we got the content for each film.
In the post production stage of the project, we crafted three teasers for social media using a range of editing techniques and colour flares that really helped each film stand out. These were then used to launch the main campaign.