Hugo Woman

As part of the latest talent reveal and fragrance launch for Hugo Woman with Freja Beha Erichson; we were commissioned by P&G and Grey London to create an online commercial and social teaser video that would run alongside the main TVC.

The most challenging part of this project was the production stage. With two shoots happening simultaneously, on the same day and in the same studio, space was extremely limited. As a result, we literally thought outside of the box and built our own impromptu studio space outside of the actual studio.

In this make-shift space our imaginative DOP, Steve Priovolos, captured some of our favourite footage to date, under very difficult conditions. He used a mixture of slow motion filming, expert lighting skill and of course the talent of model, Freja and the result was something we're all very proud of.

We went on to work with the client and talent across several future campaigns for the launch of new products.