Gucci Woman - Gucci Bamboo Fragrance

Working with P&G, Ketchum PR & Grey London once more, we partnered to create content for the latest Gucci Bamboo fragrance, featuring Wonder Woman star, Gal Gadot.

The content encompassed a teaser video to generate buzz around the launch of the fragrance as well as a behind the scenes video, a launch event film and some additional social content for the Christmas campaign.

The shoot took place in Prague and Berlin and was shot by our Director of Photography Steve Priovolos and directed by Drey Kleanthous. The main PR video was hugely successful garnering more than half a million views across social channels.