Cristiano Ronaldo - Private Edition Fragrance
We were briefed, by our client M&C Saatchi, to create four individual campaign videos and one overall montage film with footballing ace Cristiano Ronaldo as part of the digital launch for his latest fragrance, Private Edition.
The creative concept was to capture the process of creating the scent; from choosing the fragrance notes to designing the bottle and, of course, a PR shoot with the man himself. Each step was then edited into a short online film to be shared across social channels.
Shot in Madrid we had just a few hours to capture the content. Working with a small and agile crew we poured all our story-telling expertise into the shoot to get the most out of the talent in the short amount of time we had. As a result the films have enjoyed huge success with over 3.5million views on Facebook and more than 12million views on Instagram.